Now that I have my main character cast, I need to decide what he will wear during the video. This piece of planning, like any other, is very important however, the costume could set the whole tone of the video. As this song is of a folk genre, the clothing that I choose for my character to wear must fit that genre and appeal to the target audience. When I looked at some existing folk bands, I found that there were some common themes in how they dress and so I would like to recreate these sorts of characters.
The first item that I found to be popular within this genre of music and it's target audience is a check shirt. This item has cropped up a few times during my research and so I feel it is vitally important that I include it in my video. The shirt has been used in a variety of ways, with it being buttoned up for some, while it is open for others. Some have had the sleeves down while others have rolled them up. As Ben is quite a young artist and appeals to a younger target audience, I feel that having the shirt open with the sleeves rolled up would be the best idea.
Now that this has been decided, I will need a t-shirts to go underneath this unbuttoned shirt. Quite often I see people wearing a shirt like this, and underneath they have a plain whit t-shirt. These two pieces would go together quite nicely, and would most definitely appeal to the target audience.
On the bottom half of my character, I feel that a pair of jeans would be ideal. Although my artist is of the folk genre, he is heavily linked into the charts and therefore his appearance should suit both of them sides. A pair of normal black jeans along with a pair of pumps would appeal to both of these target audiences.
Below are a few images that I have found to demonstrate each part of the costume:
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| The main centrepiece for the costume is a shirt similar to this one. I want the shirt to not be buttoned up so that you can have the t-shirt, that is below, underneath it. The colour is not of major importance however, it must be long-sleeved so that they can be rolled up. |
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| Here is the white t-shirt that I want to use in my video. The colour of it has to be white and ideally has to be completely although a small logo in the corner will not cause major problems. |
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These are a pair of jeans similar
to what I would like to use.
They must be black ideally will
be skinny or slim fitted.
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These are a pair of pumps similar to what I would like to
use in my video. A whit pair would be ideal however there
are many colours that would be suitable.
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