Planning: Key Stages

As I move away from the researching stages for my promotional misc video, below are the sections that I must complete in the planning stages before production of the video. These will enable me to produce the best music video, with characters and locations that fit the tone of the song, along with the requirements of my target audience. The first job for me to do is to establish an order that I will work in. Below is the order that I plan to carry out these tasks:

• Casting
• Location 
• Costume
• Lighting
• Shot list
• Filming schedule

The first jobs in to establish my cast and the location. This can be done at similar times. I can have a selection of possible cast members for whom I can take to the proposed location. Here I can trial the cast members to see if they are good in front of the camera and are confident to fulfil the role of Ben Howard. Also, I can test to see if the location is suitable for the image that I am trying to present to my target audience about the song. I shall also look at the weather conditions with in this section of planning, as my location may be an outdoor space. If and/or when I am happy with the location and my chosen cast member, I can start to look at mise-en-scene. This include the costumes, props and the lighting. The costume of my character is a key part in the success of any music video. This is because my target audience will be needing to relate to the character so if the cast are dressed wrong, then they may not feel that this video is for them. 

Finally, when these details are finished and secured, I must look at the planning of filming. This will include a shot list where I will finalise what shot I wish to include in my video. Then In will need a filming schedule. This will take into account the availability of myself, the cast and also the weather conditions. When this is all complete, filming should be able to start.